A writing instrument inspired by the King of Rock'n Roll
Elvis Presley, nicknamed “King of Rock’n Roll”, is still considered one of the greatest cultural icons of the twentieth century and a symbol of an entire generation. Born in 1935 in Tupelo, Mississippi, and moved to Memphis, Tennessee, Elvis Presley has become one of the most famous musicians ever.
The shape of the writing instrument and the clip recalls the spark plug of a car engine, inspired by Elvis’s passion for V8 engines.
The motif on the body and on the hood evokes the finish of the gold ring worn by the singer on the occasion of the “Aloha from Hawaii” concert.
The clip features a “V” shape inspired by Elvis’ passion for Cadillac with its V8 engine, and the “EP” lettering references his iconic sunglasses.
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